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click on the photograph of the Speaker for the bio.

Elizabeth Chan

Lead Professional Trainer. Career and Life Coach. Workshop Trainer. Business Mentor

Elizabeth is the Director of GOAL Professional Services Ltd., Lead Professional Trainer and Coach. She possesses more than a decade of experiences ranging from professional services sector, professional bodies and higher education sector. In her various corporate roles, she has been serving as a senior marketing and business development professional with strong expertise in event management, marketing communications, product launch, key account management, and business development in cross-cultural settings. 


As a professional trainer, her core expertise ranges from team building and leadership, resilience training and corporate coaching. She is a Certified Everything DiSC® Trainer on behaviourial assessment in workplace, certified trainer on “8-skill Coaching Program” and ‘Power Presenter’. 


As a career and life coach, Elizabeth is passionate in meeting corporate executives and clients in investigating their career passion and life orientation, and to offer coaching services on sales and marketing with the objectives to empower her clients to increase their work performance and leadership potential. 


Apart from her professional life, she serves as mentors for the business students of The Chinese University of Hong Kong, The Hong Kong University of Science and Technology and a high school, and to deliver mock-interview sessions and resume checking on a voluntary basis in her community work. 




  • Master of Science in Global Business, The Chinese University of Hong Kong

  • Bachelor of Business Administration (Hons) in Marketing and Management of Organizations, The HK University of Science and Technology

  • Certified Everything DiSC® Trainer in workplace and administrator for DiSC® Assessment

  • Certified Trainer on 2-day “8-skill Coaching Program” for managers and team leaders

  • Certified Trainer on 1-day “Power Presenter” Program 

  • Member, Hong Kong Institute of Marketing (HKIM)

  • Member, The Chartered Institute of Marketing (CIM), U.K.

  • Member, Association of Image Consultants International (AICI)

  • Professional Member, Hong Kong International Coaching Community (HKICC)

  • Candidate of Certified Professional Coach Programme, International Coach Academy 

  • Professionally Trained on Neuro-linguistic Programming (NLP) on sales and persuasion techniques


Language: Fluent in Cantonese, English, and Mandarin


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